CLIENT CASE STUDIES
PipLancets
This client requested a small-scale content strategy to drive newly-diagnosed diabetic patients to their website. Keywords were found around frequent questions that new diabetic patients might ask, and content was developed and optimized to rank for those keywords.
The site grew from 0 organic visitors to 58,000 monthly organic visitors inside of 9 months and is now ranking on page 1 of Google for “Lancets”, often surpassing Walmart.com for this term.
THE RetroFit SOURCE
We noticed that TRS was lacking the proper e-commerce page structure that would allow them to bring in a significant amount of new revenue by ranking for un-branded keyword terms (like Ford-150 headlights)
CONTENT MARKETING
We identified a missed opportunity on their e-com page structure. They sold a lot of aftermarket Ford f150 Headlights, but had no category page, so we created, optimized & built links to the category page to bring in rankings.
On-Page Optimization
We ran our on-page optimization checklist & implemented on-page SEO best practices, as well as some proprietary on-page SEO secrets of ours.
Link Building
We then started a link-building campaign to bring more power to the Ford f150 Page, because we were up against some of the biggest automotive websites in the world.
Results
These guys saw over a half million dollars of increased revenues on this one page of the website in just 6 months.
SpyCentre
This business received a notice that its lease would not be renewed at 2 storefronts.
To prevent laying off employees, the business owner built an eCommerce site on Shopify and sought our help with Search Engine Marketing.
This business operates in a sensitive niche with many products that are banned from Google Ads. They also compete against large competitors such as Amazon and B&H photo. This necessitates a strong search engine presence to sell those items.
We used the content gap strategy to quickly seize opportunities in their niche and helped them ramp up their domain authority to compete with more established sites.
Within 18 months, the E-commerce site had replaced the lost sales from the previous storefront locations. Organic traffic drives about 40% of their revenue with paid traffic and Fulfillment by Amazon making up the rest. We have worked with this client since 2017, and appreciate the long-standing relationship.
GSRM
GSRM law firm is one of the premier legal firms in Nashville, occupying the Pinnacle in downtown Nashville. Despite their well-earned reputation, they were nearly non-existent in Google searches.
Their previous foray into SEO had resulted in a blog that was full of short-form content, however, their site still lacked visibility for key terms such as “estate planning” and “divorce attorney”.
Following a site redesign, they retained our services. We quickly implemented our top-to-bottom technical SEO overhaul, which put them on page 1 of Google for 10 search terms within 2 weeks.
From there we are using our deep content optimization, blog creation, and outreach brand promotion to move them higher for competitive keywords. Many of their current blog posts are being lengthened and fleshed out to become high-value content that will enable them to compete in the digital market.
Broadlinc
Broadlinc, formerly known as White Cloud Communications, is an internet service provider seeking to provide internet to rural communities in Kentucky. Using a combination of Cable, Fiber optics and Wireless internet towers, they are serving a vital role in their communities.
Their marketing faces a few different challenges, such as spreading awareness to counties for which there is no clear name or search term used to define the area.
We began with a Technical SEO update to improve the site interlinking and a Google My Business Optimization for all locations. We then moved into an aggressive off-page SEO and content-creation phase for this client. Over the first three months of this campaign, we have more than doubled the search visibility of their website.
Our content creation strategy has two pieces: 1) increasing topical authority on their blog for internet-related keywords and 2) creating optimized landing pages for each location in Kentucky where they offer internet services.
